In the world of the Internet, various companies that have websites essentially be the end to own names in key words by default. They don't necessarily do this by going out and purchase in a name. Instead they create great content that's focused on that name or keyword spamming Google does their index the best rise to the top.
The number one position on a Google search essentially owns that key word. The company that owns the site that has that number one position may not own it forever but they can own it as long as they're on top. Most people will check that address or website out.
Politicians need to be extra careful to ensure that they own their own name. They need to hire the best SEO Companies to optimize their websites and in particular their pages on the websites such that when someone does a search for politicians name their own site comes up at the top of the list. This provides their opportunity to get that good first impression. If they fail in opponent could own their name with a derogatory website or page about them.
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