Editorial on the news of the Day and Review of the Gridlock around the world.

Saturday, June 30, 2007

Internet to Local Store Shopping Options

Sponsored Article

Our sponsors Krillion.com have recently provided a press release citing the usefulness of their online shopping search tools. Their website enables internet shoppers to comparison shop, fact check, and research the best prices of products that are immediately available in their local area.

Their release cites an example with Whirlpool Dryers and the ability to search for a product by a specific brand and then refine the search according to other filters like model or price.

A large number of people that surf the internet use the internet as a research tool. They search online stores for information about products and then go to a different store in their local community and buy the same product. Krillion enables people to do the same thing they are already doing, but gives them the ability to target their internet searches to match their real world shopping opportunities. That's good for consumers and good for retailers both as it brings buyers and sellers together more efficiently and more realistically as consumers do not go to a retailer looking for a price that was offered on an unheard of web store at a teaser rate, solely intended to lure a customer into the site in the first place.

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